EAS VIET NAM | Update your mind!
  • Study with us

    The values that cannot be bought with money and no one can bring it to you, except EAS Vietnam can creat your next future values!

  • Student Life
    • Make sure you are ready before you even start. You can also become familiar with your campus and its services.

    • Take part in leadership groups, student society and volunteer opportunities

    • Detail and date for timetables, teaching and traveling tours in Vietnam.

    The values that cannot be bought with money and no one can bring it to you, except EAS Vietnam can creat your next future values!

  • EAS Community

    The values that cannot be bought with money and no one can bring it to you, except EAS Vietnam can creat your next future values!

  • Campuses & services
    • We have courses, departments for students and the public including accommodation, job services, organization counsellors.

    • We have range of courses, departments and services to support learning, living to help you with study and work life.

    • Hanoi – Ho Chi Minh city

      Hotline: 09 44408725 - 09 41762432

    The values that cannot be bought with money and no one can bring it to you, except EAS Vietnam can creat your next future values!

  • Success Stories
    • learn about some of our projects that have benefited the community, leadership, students and staffs

    • meet our staffs who have inspired the others to do well and achieve excellence.

    • employers love our students. That’s why they hire our students in preference to the others.

    The values that cannot be bought with money and no one can bring it to you, except EAS Vietnam can creat your next future values!

  • For EAS staff
    • Provides access to all your enrollment, results, examination IT services for students: make the most of EAS's IT resources, library and learning.

    • Stay connected with EAS Vietnam wherever you are through your email on social channels

    • Make sure you’re ready with information to help you on your firstday.

    •  

      Staff portal Acess internal document and information through the EAS intranet and set up your portal .

       

    • - Hanoi campus

      - HCM office

    The values that cannot be bought with money and no one can bring it to you, except EAS Vietnam can creat your next future values!

EAS VIET NAM | Update your mind!
  • Home
  • About us

    Don't walk if you can run!

  • Courses

    Don't walk if you can run!

  • Careers

    Don't walk if you can run!

  • Scholarships
    • We offer many scholarships including for students and citizens from AEC & TPP and overseas

    • At EAS Vietnam, we know that education can tranform lives, and that scholarships can make that transformation posible

    • We understand how important education is to unleashing individual potential and that access to a scholarships can make that happen

       

    Don't walk if you can run!

  • Alumni
    • Access networking events, skills workshop and our courses as well as discounts on a range of services

    • All members receive invitations to alumni social functions including reunions, anniversaries, annual parties, and other celebrations. We let you know of coming events through our email and events calendar.

    • connect with you fellow alumni and EAS Vietnam to share ideas, organise events

    • The alumni awards recognise the outstanding achievements and contributions of members of alumni community

    • Find out how you can give back to EAS Vietnam, whenever by providing work placement opportunities or mentoring students

    Don't walk if you can run!

  • Student Tools
    • Forms for application, enrollment changes, intermission (leave of absence), advanced standing and more.

    • Provides access to all your enrollment, results, examination IT services for students: make the most of EAS’s IT resources, library and learning.

    • Career services for students and recent graduate. Register to access to career counseling and our job board.

    • Answer to frequent questions administration, enrollment admission, graduation, alumni and library

    Don't walk if you can run!

  • Library
  • Research & Projects

    Don't walk if you can run!

  • News & events
    • Recent EAS Vietnam stories about our activities, our students, upcoming opportunities, our projects, and our achievements

    • Upcoming EAs Vietnam events for future students, curent students, officers, staffs and the EAS Vietnam community

    Don't walk if you can run!

  • Forum
  • Contact us
Your Feedback
EAS VIET NAM | Update your mind!

Management Consulting

"The values that cannot be bought with money and no one can bring it to you, except EAS Vietnam can create your next future values!

CEO reputation: a capital investment (part II)

But I say, by God, in 9 cases out of 10, you show me a truly great company with a great culture that consistently outmaneuvers its competition and is agile and has a high level of morale and retention, and people coming our of universities want to work for that company, then I say: Look at the top guy.

Robert “Bobâ€Â Lutz, former president of Chrysler Corp; current development chief of General Motors.

       CEO capital. By this tern, I mean the asset created by a CEO’s reputation (not mere public acclaim when it is harnessed to advance a company’s success. It is the collective esteem that significant others, inside and outside a company, hold for the company’s chief executive officer and, as a consequence, for the company. CEO capital is the composite of perceptions about a CEO that a company’s stakeholders hold, whether these constituents are employees, Wall Street analysts or investors, customers, the media, government regulators, community leaders, or other business influentials.

       CEO capital might plausibly fall under any number of components constituting intangible assets such as customer relationships, talents, and brand strength. Yet CEO capital, because of its impact on stakeholders, market capitalization, and other elements of corporate success, is far too significant to warrant anything but a separate and distinct classification. Just like any other wealth-creating asset, CEO capital needs to be invested in, managed, and leveraged over the long term to reap enduring benefits. Companies can utilize the equity that accrues from developing CEO capital to attract more investors, more partners, more customers, more job applicants, and more trust in corporate decisions. To emphasize just how important CEO reputation is to a company’s success, to stress its value as a wealth-creating asset, the title of this book is CEO Capital, not CEO Reputation. I discuss a CEO’s reputation, not as a frivolous exercise to feed executive egos, but because CEO reputations have a significant impact on a company’s success and viability. CEO reputation, when harnessed on behalf of corporate goals, is a capital asset.

       Every company today must acknowledge the importance of its CEO’s reputation, and every company must spend the time to isolate the components of developing CEO capital, understand its underpinnings, and manage this highly important corporate asset. When accumulated, CEO capital.

– Has a direct positive impact on a company’s reputation and success

– Produces clear, discernible, and valuable payoffs

– Matters to an unprecedented number of influential constituencies

– Affords more time to develop long-tern solutions in a fast-paced business climate